BI: How a Facebook outage can cost a lot of people a lot of money
When Facebook goes down it impacts more than your ability to look at cat videos. I was recently interviewed by Business Insider Australia’s Josh Taylor on how a Facebook Outage has a huge impact on the www.
Yesterday Facebook went down for the second time in a week. It was early in the morning for Australians and it lasted just 40 minutes, so many users won’t have noticed. But many businesses did.
When Facebook goes down, users lose the ability to log into any service they signed up for with a Facebook account. So users who normally login to Netflix, Buffer, Pinterest, Feedly or many other websites with a Facebook account, suddenly found themselves cut off.
But it’s not just logins that were affected. Websites can and do integrate Facebook in a variety of other ways, from “like” buttons to comment sections. When Facebook goes down, all of those integrations are also taken down, which slows down the host websites.
According to Dave Anderson from global monitoring company Dynatrace, 40% of the top 10,000 websites have some form of Facebook integration. During yesterday’s outage, Anderson claims that almost six thousand of those websites were affected in some way.
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