China’s eCommerce market is set to explode. Recent figures from eMarketer and Business Insider suggest the world’s largest eCommerce market, could top $1.5 trillion (USD) by 2018.
To put this into perspective here is how China’s eCommerce market stacks up against the US.
It’s no wonder global eCommerce retailers are scrambling to get a piece of China’s phenomenal market size.
Delivering a successful web experience is extremely complex given China’s unique internet rules. The sheer volume of companies that are getting it wrong in China is vast, and highlights a complete lack of understanding by western companies.