China’s eCommerce market is set to explode.  Recent figures from eMarketer and Business Insider suggest the world’s largest eCommerce market, could top $1.5 trillion (USD) by 2018.

To put this into perspective here is how China’s eCommerce market stacks up against the US.


Annual Revenue in Billions


Online Revenue in Billions

It’s no wonder global eCommerce retailers are scrambling to get a piece of China’s phenomenal market size.

Delivering a successful web experience is extremely complex given China’s unique internet rules.   The sheer volume of companies that are getting it wrong in China is vast, and highlights a complete lack of understanding by western companies.

Myself included!